Saadia Mirza

Saadia Mirza’s VIRTUES, the label, is boldly quixotic. Unique in its creations, the outfits are like costumes, defining individual women with a raw power of fascination, which is in all essence characteristic of true femininity.

Concentrating on diversity, Saadia Mirza has expanded her creative energies in five different lines: VANITY, VINTAGE, VISION, VOYAGE, and VISAGE. All dramatic and spectacular, each line offers a myriad of choices for those who are more expressive of their own individuality. From vibrant bridal line to flamboyant glamour and classic silhouettes, from innovative and classy western wear to a colorful and bold blend of east and west and finally the hand made accessories that flaunt uniqueness and class, Saadia Mirza offers that rare option of exclusivity and distinctiveness.

Maheen Karim

Maheen Karim is a graduate of the prestigious Central Saint Martins College of Art and Design. After working with globally acclaimed fashion houses in the west Maheen returned to Pakistan to start her own label in spring 2006.

MAHEEN KARIM is a ready to wear label that is Pakistan’s first to specialise in women’s western eveningwear. It focuses on the creation of eclectic luxury garments with the aide of novel cuts and a silhouette with universal charm.

She was recently awarded the prestigious Lux Style Award 2008 for achievement as best Prêt-a-Porter designer in Pakistan. Whilst still in its infancy this label has already seen immense success and soaring sales in prominent boutiques all over Pakistan as well as UAE.

Maheen aims to use the spectacular raw materials and craftsmanship obtainable to her in Pakistan to its fullest promise in order to create garments of global appeal. The passion to create trendy silhouettes and experiment with shape allows her to furnish the woman of 21st century Pakistan and abroad with a sanctuary where she is able find glamour and glitz in a garment without feeling the need to travel overseas in search of grandeur.

Her Spring Summer 2009 collection is an amalgamation of fun spirited holiday eveningwear and luxury occasion wear for the upcoming celebratory season. The new season brings out a host of ravishing new trends and colour palettes. Here we see a munificent use of vibrant inks and glitzy golds at the same time as maintaining the innocence and chastity of ivory and pure white.

These exquisite pieces not only stand out because of the form they take but they are also galvanized in an immaculate elegance with the use of remarkably unusual methods of embellishment. Swarovki crystals embroidered into a tuxedo top dress shirt or even a tailcoat, hence adorning the chic elegance in the woman of today and styling her dapper.

Kamiar Rokni

I am a fashion designer based in Lahore. I have been in the business for almost ten years. I started the label karma in 2000 and helped establish s a leading brand of couture and prêt a porter until parting ways in 2007 to create my own label" Kamiar Rokni". I am a women's wear designer with a fairly wide range, and am comfortable with many styles and enjoy making eastern, western, bridal, fusion, casual and formal clothes. I am very passionate about what I do and have met with success and recognition early on in my career. I have three Lux Style awards under my belt, an Indus style award and a Maku Hari Grande prix award from Japan from my student days.

I see myself working in fashion for as long as I can however recently I have branched out into the world of media. I am a chat show host for Dawn News, my show "No Reservations" is in its third season and I am also a radio jockey for FM89. I occasionally write as a social commentator. I believe in finding avenues to express myself through. One day I intend to act, sing, dance and sail around the world.