Annie was brought
up in a multicultural town. She became a part of the East London Dance Company
during her school years.
Her music career
started in late 2005, when Annie, sitting bored at home, started humming a
melody. She met a music arranger through a friend, who helped her compose the
very simple, yet catchy song “Mahiya.”
Annie was
encouraged by family and friends to take it a step further. She got in touch
with a record company and preparations for an ordinary video were made.
The video was soon released
in Pakistan .
With her simple rendition and style of singing, along with catchy lyrics, the
song became an instant hit. It started getting ripped from the video to be sold
separately.
Mahiya became the
most accessed Pakistani pop song on the Internet for in 2005 and 2006.
Annie won “The Most
Wanted Song 2006” viewers choice award at TMA Pakistan, “The Most Wanted
Female” 2006 and 2008, “Pride Of Performance” from the 14th August Committee
Oslo, Norway and many more awards as her career progressed.
Bollywood cinema
moguls Mahesh Bhatt and Mukesh Bhatt expressed their desire to use Annie's song
Mahiya, for their movie “Awarapan,” which consequently gained her more fame and
fan following.
After the success
of Mahiya, she started working with various charities, raising awareness for
education and health. Also within this short span of time, Annie became a
household name and endorsed high profile brands, including Pepsi, Telenor and
Tony & Guy, becoming the most popular female artist in Pakistan to date.
She has also walked
the ramp as a showstopper at the 2010 L'Oreal Karachi fashion week, for BNS
couture.
2010 proved to be a
lucky year for the star. On 25th November 2010 Annie released her UK Debut
single “BE MY BABY” along with the remix of the track done by the UK ’s Top DJ
Judge Jules.
Along with music
her charity work was also recognized when she was appointed to be the Goodwill
Ambassador for the International Red Cross on September 23rd, 2010, in Norway , where she raised money with the Red Cross
for the flood victims in Pakistan
by supporting and contributing in various activities. All the proceeds from her
UK debut single "Be My
Baby" were donated to the flood victims in Pakistan .
This honour gave
her the opportunity to represent Pakistan on an international level.
In June 2011, Annie
was the first South Asian celebrity to be featured in LOOK, a high-end fashion
and celebrity weekly magazine coming out of The UK.
The same month, she
launched her café in Lahore ,
which is located in one of the most popular areas and was an instant hit among
the youngsters. AK Lounge continues to grow with the star herself.
She is the first
Pakistani Artist to endorse a Label internationally. In August 2011, she signed
a contract with Lebara, a telecommunication company, in Norway , for
their current campaign. Besides newspapers and billboards, she can be seen on
every bus, tube, train and their stations in Norway .
She is at the
moment working on collaboration with the famous British – Norwegian boy band
“A1″ for a single “Just 3 words” which they will unveil on a performance this
October 31st at the O2 Academy in London .