Tariq Asmat holds a Master of Commerce Post Graduate Degree from University of the Punjab with specialization in Marketing. At the initial stage of his professional career he worked with few National and Multinational companies thereafter he started electronics business and still holds that business. Apart from import of digital products he is heading a group of educational institutions as Director Projects.
He has served in various leadership roles for Advancing Marketing Practices through teaching and the Marketing Association of Pakistan (MAP) – Lahore Chapter.
Tariq serves as Vice President of The Marketing Association of Pakistan – Lahore Chapter and works diligently alongside his Board and Corporate partners on creating and offering professional development for MAP members.
Additionally, he served as Chairman Registration Committee of the Marketing Congress 2006.
In addition to his continued involvement with MAP, he is a member of Lahore Chamber of Commerce & Industry, Pakistan Electrical & Electronics Merchants Association, Lahore Tax Bar Association and Association of Overseas Technical Scholarship (AOTS) Japan.
He is a former Chairman of the Pakistan Electrical & Electronics Merchants Association (PEEMA), Convener Regional Standing Committee on local trade Federation of Pakistan Chamber of Commerce & Industry and Convener Standing Committee on Electronics & Multimedia Lahore Chamber of Commerce & Industry.
Tariq teaches Marketing and International Business at various public and private sector business schools as visiting teacher. He has spent over twelve years in academic related activities and most of that time with Allama Iqbal Open University. His research and teaching interests are focused on the effects of culture on domestic and global marketing strategy.